I read about this in a trade magazine I get.

Unity Visa is a new loyalty program that

has released allowing users to earn cash back, rewards (such as entry to special

events or beta testing on new games), discounts, access to

events, and loyalty points on their Capcommunity website,
www.capcom-unity.com.
Anyone over 13 can qualify, and all you need is a credit or debit card to sign up (or a parent with a credit or debit card to sign up for you). Its NOT a credit card, but a prepaid debit card that you preload with money using PayPal, a bank account, or at a 7-Eleven, Safeway or other participating Visa Readylink location. It seems to be marketed towards younger consumers, who likely don't have enough credit history to qualify for a credit card, so the thinking is that parents can give them these cards to help manage their finances - and as the card has the Visa logo, the user can make payments in case cash isn't accepted and credit card is the only way to pay - like many things online.
Besides all that, the cards are very cool looking with a some cards based on Resident Evil, Bionic Commando, and Street Fighter series. I'm sure it'd be sweet awesome to pull that out at a GameCrazy to pay for your games!
As cool as they look, I won't be signing up for one myself. I'm not a big fan of the pre-paid debit/virtual money industry which seems to be getting more popular. As the pre-paid debit card is not associated with a checking account, like a regular debit card is, basically they make money by all the various fees charged to the user for the privilege of having a Visa logo card.
Check out the cool looking cards here -
http://www.capcom-unity-card.com/