Venture Beat interviewed Reggie Fils-Aime, president of

of America. I find it interesting towards the end of the interview where Reggie states used games are in best interest of consumer, and further believes that its best for consumers to hold onto

games, and play them all the way to completion.
It is a good feeling opening up a new game - but saving half the price (or more) by buying a game used does more than make up for that good feeling.

(Especially when you're
not exactly rich as I am not, so I don't have the luxury to buy every game I want brand new)
I quoted the part about used games, but read the whole piece here -
http://venturebeat.com/2009/03/31/nintendos-reggie-fils-aime-addresses-onlive-iphone-competition-and-used-games/ VB: Used games are coming up as a big issue again. Why?
RFA: More and more retailers are experimenting with the used game model. We don’t believe used games are in the best interest of the consumer. We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels. A game like Personal Trainer Cooking has a long life. We believe used games aren’t in the consumer’s best interest.
VB: Because?
RFA: Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don’t see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.
VB: Could this be rectified if the retailers share some of that used game revenue with the publishers?
RFA: That could make it more palatable. But we just think it’s a bad idea. The one retailer that has a substantial business in this has figured out a way that is effective for the consumer. That’s tough for other retailers experimenting with this, in part because their employees don’t have the expertise in this market.